The Customer is Always Right

Hey, guys!

I've been really busy lately with pushing our survey. I posted it on a few forums and blasted it on Facebook. I even talked to a few people after they took the survey. I received some pretty good feedback. On udacity Steve Blake talked about getting out of the office and connecting with the people, and I see why: it’s very effective. The few people I talked to didn’t just tell me what they would like out of our game but also what they didn’t like about games that are currently out. It was interesting to say the least. Since then I’ve talked to my team about newfound data I came across and now I know we're headed in the right direction. With midterms only a few days away I feel more confident in myself and my team going in to the second half of the semester. Every week we understand a little bit more about the industry and the whole process of creating/ selling a game. I have learned a lot about being proactive, and also about really connecting to the customer’s needs and wants in order to provide them with a stellar product. I have learned that the type of game we want to create is sought-after. I know it sounds like cliché but there’s something to the saying “The customer is always right.” 

The following URL is the survey:
https://docs.google.com/forms/d/14h8BJJ4Fr7nLK8VU46v-aET_FuFb90vgfAxy01UTWPQ/viewform

Life as a Chief Marketing Officer (CMO)

What’s up, guys?

In the past week I’ve learned that marketing can be rewarding, yet frustrating. Darrin and I have been very busy with getting our marketing plan together. We already know our target market. We have been working hard on our business model canvas (BMC) and completing our Udacity training. What is Udacity, you say? Udacity is a free online school that has lessons on various subjects such as start-ups, computer programming and entrepreneurship. I like it a lot. Right now I am taking the “How to Build a Startup” class.

Since we as a team have picked our intellectual property (IP) and genre, Darrin and I have been working on figuring out the best way to reach our target demographic. We've done a lot of research....A LOT! But it's really paying off. We've figured out what forums/ web sites we can advertise on for free and we did our homework on paid advertisement. We have a pretty good idea how we're going to get the game out there. It’s not going to be as easy as making a Facebook page. Steve and Chris put a survey together on Google Docs to gather some feedback on what people want in a game. The feedback has been really helpful to us in marketing because we can really zero in on our target customers. But with that being said I need to get back to doing some more research. Data is key!