Life as a Chief Marketing Officer (CMO)

What’s up, guys?

In the past week I’ve learned that marketing can be rewarding, yet frustrating. Darrin and I have been very busy with getting our marketing plan together. We already know our target market. We have been working hard on our business model canvas (BMC) and completing our Udacity training. What is Udacity, you say? Udacity is a free online school that has lessons on various subjects such as start-ups, computer programming and entrepreneurship. I like it a lot. Right now I am taking the “How to Build a Startup” class.

Since we as a team have picked our intellectual property (IP) and genre, Darrin and I have been working on figuring out the best way to reach our target demographic. We've done a lot of research....A LOT! But it's really paying off. We've figured out what forums/ web sites we can advertise on for free and we did our homework on paid advertisement. We have a pretty good idea how we're going to get the game out there. It’s not going to be as easy as making a Facebook page. Steve and Chris put a survey together on Google Docs to gather some feedback on what people want in a game. The feedback has been really helpful to us in marketing because we can really zero in on our target customers. But with that being said I need to get back to doing some more research. Data is key!